Norden Mfg: A New Name, A Clearer Identity, A Bigger Future

Change can be daunting, but it can also be exciting. For Kuhns Mfg, a company that has experienced tremendous growth over the years, change has become a necessity. With a presence on five continents and a global reach, it’s important for the company to have a clear and distinct identity that sets it apart from others in the industry. That’s where the new name and logo come in.

Norden Mfg is the new name for Kuhns Mfg, and it’s more than just a name change. It’s a reflection of the company’s core values and identity. Norden is German for North, which ties in with the company’s Amish roots. The logo, a star with a compass theme, is a reminder of the North Star, which is true north for all people at all times in all places. This symbolizes the company’s commitment to truth, which transcends opinions and preferences. While each person brings truth, they are not the truth.

The change to Norden Mfg is just one step forward for the company. It highlights their values and gives clarity to their identity. It’s a necessary move as the company expands into new products and opportunities for their dealers. And while the name and logo are changing, the company remains the same in every other way. They are still the same people, the same owner, and the same values and goals.

For customers, vendors, and dealers, the transition to the new name and logo will be seamless. Business will go on as usual, with only the logo on products changing. The company will be sending out announcements and updates through February to keep everyone informed of any changes to email addresses and website URLs.

As Norden Mfg, the company will continue to celebrate and be thankful for their history as Kuhns Mfg. But the new name and logo represent a bigger and better future for the company. By keeping their eyes “North,” they are setting their sights on new opportunities and a brighter tomorrow.

In conclusion, Norden Mfg’s rebranding represents a necessary and exciting step forward for the company. The new name and logo reflect their core values and identity, and it sets them apart in a crowded industry. As they continue to grow and expand, they will do so with the same commitment to truth and integrity that has brought them this far.